2015 Geneva International Auto Show, Watchmaking Brands Gather For Racing Passion

On March 5, 2015, the 85th Geneva International Auto Show will be officially opened at the Balesburg Exhibition and Convention Center. A number of well-known Swiss watch brands will collaborate with their partners McLaren, Ferrari, Lamborghini and Porsche to drive their passion for racing.
TAG Heuer & McLaren
   At this year’s Geneva International Auto Show, TAG Heuer will make a grand debut with a luxurious booth covering an area of ​​nearly 1,000 square meters to celebrate the 30th anniversary of the partnership with McLaren (this is also the longest record of cooperation between watchmaking brands and F1 teams). But TAG Heuer’s close relationship with the automotive world goes far beyond: the FIA ​​Formula Electric Championship (FE), rally, endurance race, the legendary Carrera Panamericana and the classic Goodwood Rally These events, which are sponsored by TAG Heuer, will be unveiled in Geneva through the corresponding participating models. The brand’s #DontCrackUnderPressure campaign ambassadors Steve McQueen, Jenson Button, Sébastien Ogier, and Egypt Ayrton Senna will witness this important moment.
TAG Heuer at the 85th Geneva International Auto Show

   In addition to the roaring horsepower, the watch should not be forgotten. Heuer will launch the new Formula 1 series of red and black limited edition watches during the exhibition. If you want to drive a historic F1 car, feel the hands-free driving experience or McLaren’s spectrum scanning instructions, go straight to the TAG Heuer area and participate in a variety of interactive activities.
Hublot and Ferrari
   Ferrari will present the brand’s exclusive watchmaking partner, Hublot, in its own exhibition area. The partnership between the two parties began in November 2011 and was signed by Mr. Jean-Claude Biver, then President of Hublot, and Mr. Luca Cordero di Montezemolo, Chairman of Ferrari. And the cooperation between the two parties is not limited to launching special watches or relying on sponsorship contracts for advertising and marketing. Hublot is also the exclusive watchmaking partner for all Ferrari brand events. The official timing of the Ferrari Challenge.
Hublot logo printed on Ferrari F1 car in 2014 season

   Since 2011, Hublot has released a number of big bang series Ferrari special watches. For example, the Big Bang Ferrari Titanium Carbon, the Big Bang Ferrari King Gold, and the Big Bang Ferrari Carbon Red Magic, and of course Don’t forget the MP-05 ‘LaFerrari’ watch launched in 2013.
Hublot Big Bang Ferrari Black Ceramic Watch and Ferrari Grey Ceramic Watch

   At this year’s Geneva International Motor Show, Hublot will launch two newest works at the Prancing Horse booth, namely the Big Bang Ferrari Black Ceramic watch and the Big Bang Ferrari Grey Ceramic watch. When viewing the latest 488 GTB airborne from Maranello, Italy, visitors will not miss the exquisite timepieces from the Swiss Nyon watch factory. Visiting VIPs and brand friends will have the opportunity to get in touch with the latest masterpieces of the two brands at the exclusive cocktail party held at the booth.
Blancpain and Lamborghini
   As a Lamborghini partner, Blancpain will also appear on the stand of Italian car brands with angry bulls. Fans can not only see Lamborghini’s latest masterpiece, the Aventador Super Veloce sports car, but also watch Blancpain’s exquisite watches.
2014 Lamborghini-Blancpain Super Trofeo Challenge Monza

   The Lamborghini- Blancpain Super Trofeo Challenge is a worldwide single-brand event, including three regions in Asia, Europe and North America. The 2015 European season will begin on April 11-12, and the final world finals The contest will begin in Florida from November 19th to 20th. This season, Blancpain will be the official sponsor and partner of this event for the seventh consecutive year.
Blancpain L-evolution Double Flyback Chronograph and L-evolution Flyback Chronograph

   Blancpain also created a number of Chronographe Flyback L-evolution ‘Super Trofeo’ watches for this event. During this auto show, the L-evolution series double-tracking flyback chronograph calendar watch and the L-evolution series flyback chronograph calendar watch will be displayed with the Aventador Super Veloce sports car at the Lamborghini booth.
Bucherer and Rinspeed Creative
   The Swiss creative company Rinspeed, headed by the brand ambassador Frank M. Rinderknecht, will unveil the new concept car Budii at the Geneva International Auto Show. This concept car is equipped with an autopilot system and can also adapt to the driving habits and preferences of the driver. For its part, Bucherer designed a new generation of Marion PowerReserve watches, which are embedded in the steering wheel. The power reserve of this watch is monitored by the video recording system. When the power reserve indicator drops to red, the steering wheel mechanical arm will change the body winding device into a timepiece movement to store energy on the chain.
Budii concept car with Bucherer Marion PowerReserve watch on the steering wheel

Chopard and Porsche
   In 2014, Porsche returned to the FIA ​​World Endurance Championship LMP1 category with two 919 Hybrid cars. At last year’s Geneva International Auto Show, Porsche Motorsport also entered into a three-year partnership with Chopard as the official timing Chopard. To celebrate the return of Porsche Racing to the Le Mans 24-hour race, a special edition of the Superfast Chrono Porsche 919 was launched.
Porsche 919 Hybrid and Superfast Chrono Porsche 919 Limited Edition

   On April 12, the 2015 FIA World Endurance Championship will reignite the battle at Silverstone in the UK. The Porsche 919 Hybrid is currently undergoing the first round of testing, so this year’s Geneva International Auto Show will not A Porsche racing car appears. However, Chopard will still host a private event with the Porsche Centre in Geneva to entertain brand guests.
Bell & International Motor Festival
   In addition, Bellex will not attend the Geneva International Auto Show in the past. Earlier this year, in celebration of the 30th anniversary of the International Automobile Festival, Bell & Ross released the BR 03 special commemorative watch in Paris. As a member of the jury, Carlos A. Rosillo, CEO of Bell & Ross, presented Jean Todt with the most prestigious Palme d’ Or Award at the opening ceremony of the car festival in honor of his legendary career.