Three Strategies To Teach You To Buy A Watch Is Worth Learning

The global economic downturn has brought us a gradually calm mind. The smart countermeasure is to turn hobby into investment-choose a favorite among those watches with value-preserving investment value. This is a very good win-win investment strategy: while reflecting the taste, it can also add capital. How can you ensure that the value of the watch you buy can rise in a few years? At Sotheby’s and Antigoron’s auctions, several lessons are worth learning. Patek PHILIPPE 5180/1 Hollow Perspective Watch
The artisans of watchmaking in the early days of Patek Philippe had an almost enthusiastic passion to make their works better in appearance and performance. They invented various inventions, obtained multiple patents, such as the winding of the crown and the adjustment device, and set a number of records with the accuracy of its mechanical movement, which has not yet been broken. Patek Philippe 5180/1 skeleton watch with ultra-thin 240 movement, craftsmen hand-sculpted a stunning perspective structure, even the fully skeletonized hem clip will take several hours, while the spring barrel splint It takes several weeks to complete the carving process on the two sides of the substrate, main board and main barrel.
Strategy 1: Select brands with value preservation and appreciation potential
There is no doubt that first-tier brands are naturally the most value-saving and value-added choices. In the field of high-priced watches, brands determine about 90% of the value of a watch. Patek Philippe and Rolex are typical examples. These two brands are generally stable and lofty in the field of mechanical watch collection, equivalent to Rolls Royce and Mercedes in the car industry. At present, the top three pocket watch auction prices worldwide and the top ten watches are all Patek Philippe works. At previous watch auctions, we can see that Vacheron Constantin, Audemars Piguet, Breguet, IWC, Earl, Cartier, Jaeger-LeCoultre, Girard-Perregaux and other brands have excellent strength. If you have the investment strength, you can choose this type of first-line watch. These watches are the most expensive style in the new season, and their prices usually range from several hundred thousand to several million yuan. But at international auctions, the price of these watches is often several times or even dozens of times the selling price.
Of course, not everyone can afford a large sum of money to auction expensive watches. Other brands are also worth considering: FP Journe, Maximilian Busser & Friends (MB & F), Harry Winston’s, ‘Opuse Series’, Glashutte and more. From an investment perspective, the appreciation of these new brands will perform better than the old brands. In recent years, the prices of classic models of some second-tier brands have also risen, such as Omega, Breitling, and Tag Heuer, which make interesting sports watches. Panerai is a popular brand that has become popular in recent years, and its appreciation potential has been widely recognized.
处理 When dealing with this type of investment, there is an old truth: you should buy the best you can afford. And only buy what you like. To do this, you must first observe carefully and fully understand what a watch attracts you.
Cartier Tank Chinoise Painted Enamel Watch
Painted enamel is the most widely used in craftsmanship. Its creation relies entirely on the tip of a painter, and it can give full play to the creativity of craftsmen. But there is also a risk that various glazes cannot be mixed when drawn on the surface of the plate; secondly, whether the outline of the pattern becomes blurred after firing in the furnace is the risk and value of painted enamel. The exquisite dial resembles a beautiful puzzle. Cartier uses the painting technique as pure as fire, supplemented by diamonds to highlight the preciousness of the original material. The picture depicts Cartier’s logo cheetah extremely luxurious and fascinating.
Strategy 2: Select precious materials
的 The rise in the price of precious metals is also reflected in watches. The watch itself already has the function of preserving value, and the speciality of the material of precious metals is that the watch is used as a carrier, which has more appreciation potential.
In terms of materials, the investment protection of watches is divided into three categories.
The first type is gold, which is mainly divided into four levels of value preservation according to the different production materials, first is platinum, second is gold, then rose gold, and finally platinum. Platinum holds the highest value because platinum itself is a rare metal. With the rising price of platinum in the market, platinum watches are the first choice for collection and investment. Gold, rose gold, and white metals are mixed metals, but K gold is doped with different components. Gold is mainly 18k gold, which is a precious metal. Rose gold is mainly composed of copper added to 18k gold, and platinum is doped with zinc or palladium.
In the second category, jewellery watches are also an important factor in preserving and adding value, but the jewellery in the watch is not based on the carat number as the main evaluation criterion, but is judged on the aspects of craftsmanship and difficulty of setting, which is also one carat Diamonds are more valuable in watches than in jewelry.
The third category is the use of various handicrafts, such as enamel (filigree enamel, cloisonne enamel, etc.), sculpture and other handicraft watches. The harder the handicraft technology, the greater the value preservation and value-added space of the watch, because The masterpieces of art masters have been condensed in many places, and the high enamel technology has completely turned the watch into a work of art, so it is more collectible.

Strategy 3: Rare styles have a higher chance of appreciation
If you intend to buy a watch with collectible and investment value at the beginning, it is best to focus on limited editions launched by some brands. The back of each limited edition watch is engraved with a unique number and attached with sufficient proof Identification of a limited edition watch. Or a special edition watch launched by a famous watch manufacturer. Some of the watch models that have been discontinued can also be called limited editions, because they are no longer produced, and the possibility of maintaining and adding value is also very large.
的 The use of rare materials is also one of the reasons for the appreciation. For example, a Cartier santos dumont gold diamond watch, because it uses very rare alligator leather, each adult crocodile can only make three belts, so the annual appreciation rate is about 10%.

Chanel J12 Tourbillon
In 2005, the ‘J12’ series of watches began to study the tourbillon watch known as ‘the most complicated function watch’. To achieve this goal, the Swiss master watchmaker produced a unique ‘Chanel O5-T. 1 ”mechanical device. The watch uses an ultra-thin high-tech ceramic base plate, optical glass windows and a tourbillon bridge in 18K white gold. Two high-tech ceramic dials with a thickness of only 0.3 mm are set with 9 diamonds. The case, frame and strap are set with a total of 568 rectangular-cut rubies. The combination of white gold, black high-tech ceramics and ruby ​​on a complication watch is absolutely unprecedented. Chanel announced to the world that this is the only tourbillon watch that is the most unique.

Zhong Chuhong And Yang Lan Make Their Debut At Montblanc Sanlitun Flagship Store

January 11, 2012, Beijing-Montblanc, the top international luxury brand, unveiled the world’s first Montblanc concept store in the North District of Sanlitun Village, Beijing, and is also the world’s largest Montblanc. Boutique shop. Zhong Chuhong attended the unveiling ceremony of Montblanc Sanlitun Global Concept Store. While inheriting the magnificent style, Montblanc Sanlitun Concept Store combines traditional craftsmanship and modern interactive technology in a poetic way to build a brand-new experience space for Chinese consumers. Art treasures in history have written the legend of time for Montblanc. At the event, well-known artists Huang Yaoming, Zhong Chuhong, Yang Kun, etc. also came to the scene and personally felt the magic and grace of the interactive experience in the Montblanc Sanlitun Concept Store.
The Montblanc Sanlitun concept store, which was grandly unveiled, is not only China, but also the largest boutique in Montblanc worldwide. A total of four floors of luxury space will be combined with cutting-edge cutting-edge interactive technology and creative design, showing the meticulous craftsmanship and extraordinary taste of Montblanc’s entire line of products, bringing a refreshing luxury shopping experience to Chinese consumers.
Yang Lan attends the unveiling ceremony of the Montblanc Sanlitun Global Concept Store. Huang Yaoming wears the Montblanc Nicholas Kies single-button chronograph (rose gold).
The newly completed Montblanc Sanlitun Concept Store is four stories high and is located in the core area of ​​Sanlitun Village North District, an unprecedented scale. Strolling inside the store, you can feel the spark of surprise brought by creative ideas and modern technology everywhere, making the shopping experience a fun time and space journey.
Montblanc Nicholas Case Chronograph Anniversary Collection
The ‘Exploration Timepiece’ device located on the first floor of the Montblanc Sanlitun Concept Store vividly demonstrates the inner workings of the timepiece, showing guests the meticulousness and elegance of the Montblanc True Watch. Moving to the second floor, the ‘Time Writing Great Man Slang Area’ tells visitors about Montblanc’s writing culture in a novel and interesting interactive form. Guests can also leave their ‘signature portraits’ in the Montblanc store and share themselves with the Montblanc Sanlitun Concept Store Exclusive story. The ‘Star Avenue’ laid on the third floor will create an unprecedented superstar experience platform for customers. Guests can take pictures on the red carpet that superstars walked through during the Montblanc event.
Yang Kun attends the unveiling ceremony of Montblanc Sanlitun Global Concept Store
At the event, Mr. James T. Siano, Chairman and President of Montblanc Asia Pacific, said, ‘Montblanc is very honored and hopes that the completion of the Montblanc Sanlitun concept store will bring a refreshing shopping experience to Chinese luxury consumers. Montblanc is committed to investing The determination of the Chinese market is unquestionable, and we are very grateful to the Chinese market for providing such a sustainable development opportunity for the Montblanc brand. In the Montblanc Sanlitun Long concept store, we hope to create a communication platform for interaction with Chinese consumers. Experience, you can learn more about Montblanc’s product story and brand concept. ‘
Montblanc Villeret 1858 Series Reproduced Pulse Chronometer 106497
The fourth floor of the Montblanc Concept Store will also become an open art space, displaying design boutiques from the history of the Montblanc brand, as well as outstanding works by Chinese artists around the world, and sharing world-leading art masterpieces with Chinese consumers.
The newly completed Montblanc Sanlitun concept store sells and displays a full range of Montblanc products, including the highly acclaimed high-end watch series in recent years, world-renowned writing instrument products, magnificent fine jewelry and high-quality leather goods and accessories. Montblanc enthusiasts can find all the masterpieces they aspire to.