On June 29, 2015, the famous Swiss watch brand Tissot opened the first Tissot direct experience store in Shanghai on Huaihai Middle Road in the central business district of Shanghai. Ms. Chen Suzhen, President of Swatch Group China, Mr. Olivier, Vice President of Global Sales of Tissot, Ms. Wang Ying, Vice President of Tissot China, and Mr. Tony Parker, Tissot Global Spokesperson, attended the event site with all guests, media and The fans together witnessed this moving moment.
List of inside and outside of Tissot’s new flagship store
Exterior view of Tissot Mini Museum theme flagship store
Changing the design of other black-based stores, the new flagship store uses a large area of white that represents the future and high technology, and is embellished with red and classic black that symbolize enthusiasm and innovation. The simplicity reveals modernity. In addition, unlike the previous singular store sales model, the Shanghai flagship store is committed to building the first Tissot-experienced miniature museum in China, enabling consumers to experience Tissot’s traditional watchmaking technology and young brand concepts up close. Visitors can Feel the unique charm of scientific watchmaking through the power of technology.
Interior view of Tissot Mini Museum theme flagship store
The new flagship store will bring us an extraordinary experience. The first floor adopts a compass-type display cabinet. From classic to sports, from fashion to nostalgia, all series of watches are available. In addition to the display window of the watch, it also set up LED interactive screen and live print picture experience area. In the stairwell leading to the second floor, there are posted historical pictures bearing the history of the brand’s development. Here, Tissot’s first dual-time-zone pocket watch from 1853 was introduced, and in 1999 Tissot’s first touch-screen watch T- The birth of touch, and the first touch-screen watch using solar energy, T-touch Expert Solar, which was born in 2014 … On the second floor, a Tissot thoughtful and professional after-sales service center was set up, where users will experience the most comfortable after-sales service.
New store opening event
At the beginning of the event, the guests of the Tissot brand toasted the new store and celebrated the opening of the new store, followed by a wonderful ‘lion picking green’ performance, which aroused applause and cheers at the scene, implying prosperity. Subsequently, Mr. Francois Timbo, Tissot Global President, took the stage to deliver a speech and shared the legendary story of Tissot and the infinite joy of the new store opening with all guests, media and consumers on the scene.
Mr. Tony Parker, Tissot global spokesperson, traveled to Shanghai to witness this important moment with everyone present. Tony Parker can be said to be a legend in basketball, and everyone knows it. In 2001, at the age of 19, he was selected as a rookie by the NBA’s San Antonio Spurs and opened his own superstar mode. He has won the NBA championship three times, and was selected to the NBA All-Star Team three times. In 2007, he was also selected as the MVP (Most Valuable Player) in the NBA Finals. This is the first time that a foreign player has won this honor. At the same time, as the captain of the French basketball national team, Tony Parker also accumulated great achievements for his country. Constant innovation in his own field in pursuit of excellence and the greatest sense of responsibility and mission to society has made Tony Parker the best example of Tissot’s spirit.
At the event site, Mr. Tony Parker was honored to receive the Tengzhi series of solar models presented to him by Francois Timbo. The technical level of the watch is derived from Tissot’s many years of touch screen technology experience, and its significance is not only A watch, but the result of years of research and development. This watch has more than 20 touch screen functions, providing extremely high accuracy. Mr. Tony Parker also shared the perfect experience brought by Tissot touch-screen technology with the brand executives at the scene. He shared with the media and guests every bit of Tissot. The atmosphere at the scene was very hot.
The Tissot Solar Series Tony Parker Limited Edition watch perfectly integrates the sense of fashion in its powerful functionality. The sporty design is in line with the image of Mr. Tony Parker. This function can meet all the needs of the wearer. Up to 20 professional sports functions, including dual alarm, dual time zone, weather forecast, altimeter, tide calculator, 100 meters waterproof, etc., perfectly explain the essence of Tissot’s brand innovation, continuous pursuit and exploration.
In-store watch display
Summary: Tissot Shanghai flagship store will pay more attention to the communication and interaction between brands and customers. From Tissot’s brand concept, it can be seen that the watch is not only a tool for displaying time, but also more for the personal taste and lifestyle of consumers. Every detail in the Shanghai flagship store highlights the professional spirit of Tissot watches and its avant-garde, dynamic and fashionable brand image. Customers here not only enjoy the fun of shopping, but also experience the history and culture of Tissot in brand-new stores, understand the watchmaking craftsmanship of Tissot, and feel the temperament of Tissot. This new shopping mode integrating the ‘consumption, experience, and entertainment’ trinity allows customers to no longer be limited to a single purchase, but to feel the tacit understanding with the Tissot spirit in the process of realizing the Tissot brand concept.