On June 7, 2013, the Swiss Mido watch used the time to interpret the image of the building and used inspiration to prove eternity! In Xi’an, a noble and mysterious, glorious, modern, and vibrant ancient capital, the Swiss Mido Watch 2013 “Enjoying Inspiration • Building the Great Wall Between Your Wrists” series of classic heavy yet stylish and dynamic activities. At this event, Swiss Mido brought everyone a new Great Wall series watch that condenses the essence of Swiss traditional watchmaking craftsmanship and the miracle of Chinese architecture. It contains the different wisdoms of East and West in the wrist of the sculpting time and closes the miles. Qi Yun is concentrated in the square inch space of the dial, which has become a new milestone for Mido. As the first dazzling debut of the new Great Wall series of Swiss Mido watches in 2013, Mr. Wu Zun, an Asian superstar, came to the scene and unveiled the 2013 Swiss Mido watch “Enjoying Inspiration • Building the Great Wall Between Your Wrists” Xi’an Station. The prelude to the event and best wishes for Mido.
‘Inspiration’ and ‘eternity’ are the essence of the brand that Swiss Mido has been pursuing since its birth. In the past century, Swiss Mido has been creating a series of high-quality watches, while always insisting on creative breakthroughs in watch design, and strives to make the true classic design eternal in the passage of time. His artistic explorations complement the spirit of classic architecture that has stood the test of time. When the persistent traditional Swiss watchmaking craftsmanship meets the magnificent Chinese architectural miracle, the timeless inspiration that emanates from it can turn the moment into eternity and make the classics exquisite. As a symbol of a great era, the Great Wall not only narrates the vicissitudes of the Chinese nation, but also witnesses a splendid historical moment. This magnificent historical building has ignited the extreme creative inspiration of the Swiss Mido watch designer, making subtle choices in the connection, sublimating the architectural art and cultural connotation of the Great Wall into the design inspiration of the watch, and forever for the Chinese people. Proudly integrated into the watchmaking concept of Mido Watch, the traditional Swiss watchmaking craftsmanship is mingled with China’s long-established historical architecture, and a new masterpiece has emerged. The new Great Wall series watches are a wonderful fusion of classic architecture and watchmaking inspiration. The shining inspiration proves the eternal beauty spirit, so that everyone with a Great Wall watch can become an inspirational creator.
Swiss Mido’s new Great Wall watch draws inspiration from the Great Wall, a classic Chinese building, and creates timeless beauty on the wrist. When the dancers vividly interpreted the traditional Swiss watchmaking craftsmanship and the long-standing historical building of China, time was frozen in this magnificent building full of historical vicissitudes, and the audience’s thoughts followed this building. The constant change of artworks travels through different time and space, and feels the unique artistic breath and beauty of architecture left in different times. And when wearing models of the Swiss Mido Great Wall series watches, each model seemed to represent the elf of the wisdom of Chinese children, walked out of the Great Wall, and refracted through the process of ‘building’. The Great Wall is a classic building with a simple and elegant atmosphere. Wearing the Great Wall watch on your wrist is like boarding the Great Wall beacon. Here you look back and look forward to the future. I believe that the inspiration storm brought by Swiss Mido watches in 2013 will definitely make the audience experience the artistic charm of watches that blend classic architecture with flowing time.
As a special guest of the event, the popular Asian superstar Mr. Wu Zun made a grand debut, which ignited the enthusiasm of all the guests on the scene and pushed the atmosphere of the event to the zenith. As an old friend of Swiss Mido Watch and a hot star in the Chinese film and television industry today, Mr. Wu Zun and Mido Watch joined hands again in 2013 to pay attention to and participate in this year’s Mido watch with the theme of “Enjoying Inspiration • Building the Great Wall Between Wrists” Series of activities. At the event, Mr. Wu Zun recalled the “Meidu Journey” last year, and shared the wonderful experience of shooting a flat promotional video for Meituo’s “Enjoying Inspiration • Building • Great Wall Between Wrists” series this year. During the filming, Wu Zun devoted himself to a shuttle journey of time and space. Every detail of the firm eyes, the frowning brow, and the vigorous movement showed his understanding of the Great Wall spirit. Regarding the Great Wall, Mr. Wu Zun stated that he wanted to have the tenacity of it to face the various challenges in life.
At the event, Mr. Wu Zun sent his best wishes to Swiss Mido Watch. And in order to thank this old friend for his long-term support and love for Mido, Swiss Mido gave it a grand and solemn Great Wall series men’s watch. I hope this Mido watch can always accompany Mr. Wu Zun’s future The path of life and record every memorable shining moment for it. The elegant artistic inspiration temperament, elegant brand charm and timeless classic design make Swiss Mido watches popular with consumers. Over the past 95 years, Swiss Mido has not only shocked people’s attention with its elegant and timeless models, but also used the innovative design that is full of artistic inspiration to make every watch timeless, confirming the years. The brand new Swiss Mido Great Wall series from 2013 will invite you to look at the distant past of the Golden Horse, look forward to the bright future of the stars, bloom bright sparks, and experience the elegant taste and eternity of Mido together. Wonderful!
About Swiss Mido
In 1918, the experienced and talented master watchmaker George Sharon founded the Swiss Mido in Zurich, Switzerland. Its name comes from the Spanish ‘Yo mido’, which means ‘I measure’. Mido aims to make a watch that perfectly combines practical functions with unlimited value. MIDO entered China for the first time in 1938, when it was called ‘meter’. In 2000, MIDO entered China again under the name of ‘Meitu’ under the SWATCH Group.
Real design is more resistant to the flow of time than the trend of the moment. Swiss Mido draws inspiration from classic architecture, and interprets the philosophy of time and space art together with the architecture, and wears eternal architecture with inspiration and creativity on people’s wrists: from the Great Wall of China to the landmark building of New York, from the ancient The Colosseum from Rome to the Arcade of Emmanuel II in Milan, from the Sydney Harbour Bridge to the Rennes Opera House in France to the Eiffel Tower … Medieval designed the Great Wall, Bruna, Perfect, Belem Sairee, helmsman, commander and other series of watches, they all have a classic design to accurately interpret the ‘inspired and timeless’ brand motto.
While emphasizing timeless design, Mido is also one of the brands of choice for Swiss official observatory-certified watches. For nearly a century since its birth, Mido has always insisted on manufacturing 100% Swiss-made watches with high-quality materials, precise movements, excellent waterproof performance, and long-term ownership. The Swiss Mido watch is no longer a mechanical product that simply records time, but a symbol of taste and a timeless interpretation.