Month: January 2020

New space, new perspective, brand new exhibition stage! This year’s Baselworld Baselworld Watch & Jewellery Fair will be held from April 25th to May 2nd, 2013. Corum Kunlun Watch will welcome more than 400 retailers and more than 300 journalists from all over the world with a new booth. Corum’s booth will continue to be located in Hall 1 (Hall 1), the most prestigious brand collection. However, the new booth will be more spacious than before, creating a more comfortable and comfortable atmosphere. The completion of the new construction plan of the Basel Watch Fair has made the number of booths in Hall 1 crowded by brands from 45 in 2012 to 21 this year, making the entire exhibition hall more open and showing the top watchmaking brands in the venue. Unique style.

Corum’s new booth under construction

The Corum watch booth specially created this time has the same visual design, creativity and technical complexity as the watches made by Corum watch, and the scale is huge, requiring at least 44 days to build and 19 days to dismantle. Up to 30 companies have participated in the design and production of this project, aiming to create a beautiful stage for the brand’s watches, and present the exquisite craftsmanship of the watches in the most gorgeous way.
The new Corum Kunlun exhibition booth was jointly created by Studer Architecture and I + N Studer, an architectural design company based in Neuchâtel, Switzerland. With a dynamic and fluid design element, a three-story structure booth was created. The design of the exterior wall of the exhibition booth is based on the long-standing sandalwood design. Through clever sanding technology, it creates a layered exterior wall that looks like precious sandalwood. In addition, the brand’s representative Ti-Bridge series watches are used to fix the support of the long movement, which has also become the inspiration for the design of the architectural structure, injecting a light and suspended decoration into the overall design.

Corum’s new booth preview

The brand-new booth has three floors with a total area of ​​731 square meters, which thoroughly displays the world of Corum watches. At the bottom of the booth, guests can not only enjoy the brand’s latest watches, but also explore the history of the brand through videos and videos; while on-site watchmakers allow guests to experience the brand’s exquisite watchmaking skills. There are also three media themed guest rooms on the ground floor for media friends to experience different areas of the Corum Kunlun watch, including Admiral’s Cup Admiral’s Cup series, Bridges Kunlun bridge series and Jewelry high jewelry series.
A total of 15 sales meeting rooms are located in the center of the three-story booth, providing comfortable and high-privacy meeting space, and guests of Corum Kunlun Watch can also go to the restaurant on the middle floor of the booth to enjoy exquisite cuisine while enjoying 腑A bird’s eye view of Hall 1.
From April 25th to May 2nd, 2013, meet with Corum Kunlun Watch at booth A49 in Hall 1!
Source: Corum

In 2018, Chopard celebrated the 30th anniversary of its cooperation with Mille Miglia, the world’s most beautiful car race (la corsa più bella del mondo). The race runs between Brescia and Rome for a total distance of 1,600 kilometers. The unique partnership between the brand and the world of antique racing comes from the co-president Karl-Friedrich Scheufele’s love of antique cars. Chopard launched the Mille Miglia 2019 Race Edition Limited Edition this year. This chronograph full of personality, sturdy and accurate, shows the modern gentleman’s style while incorporating the retro spirit and style of racing lovers!

Chopard Mille Miglia 2019 Race Edition watch

The hedonic life of Italy and the charm of the Tuscan hill villages, with the Mille Miglia car race, overflowing the 1600 km winding Lombardy road. Enzo Ferrari praised this event as ‘the world’s most beautiful car race’. More than 400 antique cars and their drivers gathered here, demonstrating the passion of the machine and its unique elegance. This four-stop race between Brescia and Rome fascinated Chopard’s co-president Karl-Friedrich Scheufele. He himself is a big fan and driver of antique racing cars. This race, which originated in the 1920s, has been rejuvenated since 1977, reminiscent of the golden age of racing activities-the real ‘Dolce vita’.

A masterpiece of a race car

Chopard Mille Miglia 2019 Race Edition watch

   Since 1988, Chopard has been an important partner of this legendary car race. The Mille Miglia series watch is the manifestation of close cooperation. It draws inspiration from the car race. With its clear sportsmanship and retro style, it occupies an important position in the brand’s works. The GTS series can be regarded as a symbol of modern vintage watches, with classic design and modern quality ingeniously blended. The Mille Miglia 2019 Race Edition watch has a stainless steel case and is limited to 1,000 pieces. This timepiece is made for the modern gentleman who sees life as a challenging hairpin curve, showing elegance and fearlessness.

Mille Miglia 2019 Race Edition limited edition watch is first and foremost a masterpiece of watches created for racing. The robust 44 mm case has a screw-in caseback and is water resistant to 100 meters. The caseback is engraved with the Mille Miglia logo, and the black PVD-treated checkered pattern is reminiscent of a flying flag. This watch is of exceptional quality and features a self-winding chronograph movement that has been awarded the Contrôle Officiel Suisse des Chronomètres (COSC) by the Swiss Official Observatory and has a power reserve of two days. With a vibration frequency of 28,800 times per hour, it can measure 1/8 of a second, making it an excellent companion for antique racers on the track. For racers, the engraved speedometer on the black aluminum inner ring of the bezel can help them calculate the average speed during the race. This information is critical for players, as maintaining a steady rhythm is critical in endurance events like Mille Miglia.

Extreme elegance

Chopard Mille Miglia 2019 Race Edition watch

The outstanding Mille Miglia 2019 Race Edition is a limited edition watch belonging to the Mille Miglia GTS series born in 2015. It is practical and thoughtful, and it also has two ergonomically designed chronograph buttons. The hands and hour markers are coated with Super-LumiNova®, which is clearly visible day and night. This is essential for riders in bad weather or driving at night. To make the dial as clear as possible, the second hand number is moved to the inner edge of the bezel. The minute dial at 12 o’clock and the hour dial at 6 o’clock are on the same vertical axis. The charcoal gray background and white transfer pattern contrast with the silver dial and the small second hand at 9 o’clock. The red hands, the black chronograph dial and the hue of the inner edge and bezel make the timing function more prominent. The curved mirror for the first time with the calendar function makes the dial clear.

This Mille Miglia 2019 Race Edition limited edition watch is both an outstanding chronograph and an elegant symbol of the essence of the collection. The case lines have been redesigned to give the watch a new look, and the curved mirror echoes the overall round shape. The camel-perforated calfskin strap with the same color stitching highlights the watch’s power and classic beauty as a racing assistant. To pay tribute to the adventurous world of racing, the strap is lined with Dunlop tyres from the 1960s, ensuring a comfortable fit while reminiscent of the exciting experience on the asphalt road. Mille Miglia’s charm is here: wear watch masterpieces, drive antique racing cars, and enjoy Italian sweet pleasure. On May 15, 2019, the race set off again, continuing the spirit of racing.