Since the middle of the last century, after Dior appeared as a brand in people’s field of vision, what has leaped in its veins will always be those popular symbols walking on the forefront of fashion. From the very beginning, the Dior brand has been pursuing an aesthetic concept, ‘Even if you invest more time and use more superb craftsmanship, Dior must strive for perfection and make every detail of the product must be creative.’ From the end of the 1970s, Dior gradually began to enter the field of watch manufacturing, but in the initial period of time, Dior watches’ creativity has always adhered to the styling design of traditional watches, and did not adopt the style of Dior itself that was really beloved. Therefore, before the designer John Galliano joined Dior in 2000, Dior’s watch works were difficult to surprise people, and it was difficult to get rid of the shackles of fashion brands. After entering the new century, Dior watches gradually began to change direction, and strive to develop into a professional watchmaking enterprise.
Therefore, in this decade, we saw Dior’s efforts to enhance professionalism. In 2001, Dior established its own production base in La Chaux-de-Fond, which is known as the ‘Cradle of Swiss Watchmaking’, and then in 2003, respectively. Three different style series were launched in 2004, 2004 and 2005. The stylish and lightweight ‘Lady Series’ was transferred to women’s daily life, and the ‘Chiffre Rouge’ series as sports watches was For those men with a masculine temperament. And Dior’s best jewellery craftsmanship is integrated into the Christal watch series. We might as well evaluate the highlights of Dior’s products in this decade.
Christal Ruby Tourbillon Watch
Keywords Treasure Ruby
2008Since 2008, the movement supplier ‘Concepto’ has begun to develop a tourbillon movement for Dior, and has mounted the tourbillon movement on Christ’s crystal watch Christal. This world-limited one-diamond ruby tourbillon watch, produced in 2009, is also very difficult to manufacture. In order to find rubies that meet the designer’s expectations in color and quality, the watches are selected from the closed rubies A Thai ruby mine, and a private collection of the mine owner for 30 years. At the World Expo, the global eyes gathered in China this year, this watch also came to China, and promoted Dior’s own brand culture through display to the public.
Dior crystal watch-mysterious movement series
DIOR CHRISTAL MYSTERIEUSE 38 mm
Keywords Mysterious Movement
John Galliano once said, ‘I am fascinated by the art works of the Art Deco decoration period. The beauty of structuralism in high-order uniforms has inspired me. I imagine the minute and second hands on the face plate with diamonds Dancing with jazz melody, I imagine the endless extension of black and white on the faceplate, so it gives time a new look. ‘ It was this inspiration that inspired Dior to develop a mysterious movement series watch.
Once, the mysterious movement could only be used on table clocks and pocket watches. Dior worked with Quinting and five engineers from the watchmaking, automotive, and electronics industries to develop this completely transparent mysterious machine for seven years. core.
Dior Crystal Diamond Watch-Advanced Custom Series ‘PASSAGE N ° 3’
DIOR CHRISTAL HAUTE COUTURE ‘PASSAGE N ° 3 33 mm
Although Dior has always wanted to maintain an innovative mind when making watches, designers are constantly evolving their imagination. But although Dior already has its own production base, these watchmaking workshops have integrated creativity and expertise into watch production. However, there is still a mechanical device or technology conceived by some designers, which is not within the scope of La Saude’s watchmaking workshop. At this time, Dior began to seek the help of external experts to jointly implement ideas . This can make up for the shortcomings of Dior’s own technical manufacturing processes such as movements. This custom concept has already been implemented in other areas of Dior, and in 2010 Dior also launched its advanced custom series of crystal diamond watches for the first time. Each of the 8 watches with a diameter of 33 millimeters includes a completely different color scheme, which fully meets people’s desire for bright colors.
Dior crystal diamond watch-‘8’ series gold and high jewelry lacquered models
DIOR CHRISTAL 8 GOLD and LACQUER 38 mm
Keywords Mysterious Movement
When you open Dior’s historical memo, you will find that 8 is a significant number for the Dior brand. In February 1947, the first collection of Dior’s first clothing show was named after ‘En Huit’ (‘8’ in French). Dior’s flagship jewelry store is also located at 8 Place Vendome, Paris, France. As a lucky number in the life of Dior brand founder Dior, Dior making 8 into a watch style is naturally the best way to pay tribute to Mr. Dior.
Dior red digital watch-I03 alligator strap
CHIFFRE ROUGE I03 38 mm
Keyword ‘I’ movement Chiffre Rouge
In 2004, Dior Homme designed a watch with a partial bezel designed as metal teeth. The widened right lug of this watch highlights asymmetrical elements, making the crown on the right less obtrusive . This watch series is Chiffre Rouge, a masculine red digital watch for Dior. In 2010 Chiffre Rouge launched the gold version of 103, and the dazzling gold color became the keynote of this watch.