On February 10th, Longines, a well-known Swiss watch brand, and DFS Group, a global leader in luxury tourism retail, joined hands with a special guest, Ms. Lin Zhiling, ‘Longines Elegant Elegant Ambassador’. Celebrate the grand opening of the Longines boutique at the T Galleria by DFS, City of Dreams, Macau, and the launch of a special edition of DFS’s exclusive Longines master series.
The Longines boutique with an area of more than 500 square feet displays all the classic watches of Longines, and together with the remaining 29 watches and jewellery brands in DFS Macau’s T Galleria by DFS, it forms a new and expanded watch. And jewelry hall. Mr. Walter von Känel, Global President of Longines, Ms. Lin Zhiling, Longines Elegant Ambassador, Ms. Sibylle Scherer, President of DFS Group’s Purchasing and Marketing Department, and Mr. Benjamin Vuchot, President of DFS Group North Asia, attended the ribbon-cutting ceremony and opening ceremony. Reception event.
In recent years, Lin Zhiling has been one of the most watched actresses in Asia. As an elegant image ambassador, Lin Zhiling has established a cooperative relationship with Longines since 2005, continuously injecting its unique charm and freshness into the brand. In addition, Zhiling, who frequently appeared in major fashion shows, quickly became one of the hottest darlings on the show. Today, in addition to her modeling career, Zhi Ling is a successful TV host who has hosted many awards ceremonies such as the Golden Horse Awards and Golden Melody Awards. In addition, Zhiling also cross-border film circles, starring in the movie ‘Red Cliff’ directed by well-known director Wu Yusen, and played with well-known Asian star Liang Chaowei, making her debut on the screen.
‘Longines and DFS have collaborated to provide watch enthusiasts and travellers with many outstanding and exciting experiences over the past 45 years, while the latest boutique opened at DFS Macau’s City of Dreams, TFS. This is another important milestone in this journey of cooperation, and we are very excited and excited to witness this historic moment, ‘said Walter von Känel, Longines Global President.
The grand opening of this boutique also marks the new release of the special edition of DFS’s exclusive Longines master series. The surface of the watch is engraved with a pattern inspired by Venice’s iconic landmark, the Doge’s Palace, and this charming water city is where DFS ‘first European store was located. DFS Exclusive Longines Masters Series Special Edition is a stainless steel watch specially made for DFS. It will be available in the Longines boutiques in DFS stores and designated T Galleria by DFS worldwide from March 1st.
‘We are very proud to work with Longines to create a new and exciting experience for customers at T Galleria Macau by DFS,’ said Sibylle Scherer, President of DFS Group’s Purchasing and Marketing Department. , And the launch of a special edition of the DFS exclusive Longines Masterpieces series, we are convinced that travelers will love this wonderful DFS watch and jewelry world. ‘
The full Sina piano boutique is located in DFS’s largest luxury shopping destination in Macau. In 2016, T Galleria by DFS, City of Dreams Mall in Macau, expanded and upgraded, increasing its area by more than 120,000 square feet and adding 230 new brands.