Lange, a high-end watch brand from Saxony, Germany, presented the ‘Never Stand Still’ 2012 new product exhibition and luncheon, introducing the latest masterpieces of the brand.
Only those who never stop can create unique masterpieces. ‘Never stop’ is to shape the spirit of unremitting pursuit of perfection based on the ideals and traditions of Saxony craftsmanship. Today, this spirit is still imprinted in the business philosophy of Saxony’s traditional watch brand Lange. Long history and traditional craftsmanship have made Lange a pioneer and king of precision watchmaking. This year’s Lange New Products Exhibition also uses this spirit as the theme. On September 7, 2012, a demonstration and lunch were held at Crown Wine Cellar, 18 Deepwater Bay Trail, Shouson Hill, Hong Kong, to introduce media friends The latest masterpiece at the Geneva International Horological Fair (SIHH).
Crown Wine Cellar is decorated with a unique Lange grey. The atmosphere is quiet and elegant, and the guests are welcomed with a noble and relaxed atmosphere. The gentle sunshine shines on the city’s watch fans in a number of Lange’s new products placed in the richly-painted glass house. After admiring the watchmaking demonstration hosted by Mr. Manfred Weber, the master watchmaker of Lange, the guests moved to Yubabu to take a seat in the dining area. Mr. Franck Giaocobini, managing director of Lange Asia Pacific, introduced a variety of exquisite craftsmanship and New Lange products of technology, including three new members of the Lange 1 series: LANGE 1 TOURBILLION PERPETUAL CALENDAR with two complex functions in a tourbillon and perpetual calendar, GRAND LANGE 1 with a new movement, and LANGE 1 TIME with luminous hands ZONE Platinum version, as well as the new DATOGRAPH UP / DOWN and Platinum SAXONIA THIN with power reserve display.
Lange also arranged a wonderful German opera for the guests at the VIP dinner, so that guests can appreciate the origin of Lange and German opera: In 1841, Lange’s founder F · A. Lange was learning to become a watchmaking technician During this period, he worked with his masters to make unique five-minute digital clocks installed above the stage of the Semper Opera in Dresden. The guests enjoyed the strong Saxony style in the introduction of new products and the beautiful singing voice, and experienced the watchmaking spirit of “Long Stop” which Lange has always adhered to, as well as the brand’s long-established Saxony tradition.
Lange, famous for its unique mechanical art, is closely related to the family-run company founded by Dresden watchmaker Ferdinando Adolf Lange in 1845. Earlier in that era, Lange’s pocket watches were internationally renowned for their high quality, and those works are still highly sought after at auctions, with high transaction prices and outstanding results. Lange adheres to the tradition left by the founders of the German precision watchmaking industry and insists on producing only ‘the best watches in the world’. Therefore, it limits the annual production to thousands of pieces, and all the works only use gold or platinum cases. . Lange is one of the very few brands that focuses purely on quality. From the dual assembly process, unparalleled craftsmanship and decorative art of each timepiece, it can be seen that its work is truly extraordinary. Since making a comeback in the 1990s, Lange has developed 43 of its own movements, providing endless power for its outstanding works. In the brand’s success story, there are classic masterpieces such as the first watch series with a large calendar LANGE 1, and the first LANGE ZEITWERK that can accurately and clearly display data in the form of skip words. As the successor to the glorious watch kingdom, Lange in the new era has won the applause of the industry with his outstanding works. So far, he has won more than 160 international awards, and his status as a master watchmaker is indestructible.