Swiss Tag Heuer Signs Chinese Endorser Chen Daoming

On October 14, 2010, Swiss watchmaker Pioneer TAG Heuer officially announced its signing of TAG Heuer China’s spokesman, Mr. Chen Daoming, a famous Chinese performing artist. At this grand press conference, TAG Heuer’s brand new advertising image, “Hous Shi made the situation” also debuted.
[Creation of Chen Daoming in TAG Heuer’s new commercial]
  As one of the top male actors in China, Mr. Chen Daoming is deeply rooted in his image of a successful, gentle, mature man. From ‘The Last Emperor’ to fame in 1985; to ‘Besieged City’ in 1990 established his status as a front-line actor in China, and in recent years has continued to refine and perform. From the big screen to the small screen, from the emperor to the ordinary little person, he constantly challenged himself and shaped one classic character after another, which has been recognized and loved by fans at home and abroad. If Mr. Chen Daoming in his early years was a powerful actor, today he is not only active on the stage with superb and outstanding acting skills, but also affects us with the depth of thought, just like the Emperor Kangxi in the ‘Kangxi Dynasty’, Majestic and noble fearless all difficulties and dangers.
[Chen Daoming answers media interview]
  As the spokesperson for TAG Heuer in China this time, Mr. Chen Daoming said: ‘The greatest wealth of a man is the time, environment, society and life torture you. The culmination of each success is the starting point for me to conquer the next role; I am fortunate to be in tension Under the rhythm, I can still calm down and settle myself. Those ideas called idealism and perfectionism have never given up. I cherish every grind, because only grind can best reflect the value of men. ‘
[Chen Daoming’s martyrdom at the signing site came to his understanding with TAG Heuer]
  Swiss watch pioneer Heuer has always challenged itself, and avant-garde innovation is regarded as the most important core concept of the brand. This time, Mr. Chen Daoming was chosen as the spokesperson for the brand in China. It is precisely because Mr. Chen Daoming has the courage to make breakthroughs in the performing arts business. As Mr. Jean-Christophe Babin, President of TAG Heuer, praised: ‘Mr. Chen Daoming continues to accept new challenges. His brilliant achievements in the performing arts business are in harmony with TAG Heuer’s 150 years of technological innovation as the driving force and the brand spirit of Swiss watchmaking. Xianghuiyin. We hope that through this cooperation, we will pass on the TAG Heuer spirit of challenging ourselves to more friends who continue to climb the peak of success. ‘