Zhong Chuhong And Yang Lan Make Their Debut At Montblanc Sanlitun Flagship Store

January 11, 2012, Beijing-Montblanc, the top international luxury brand, unveiled the world’s first Montblanc concept store in the North District of Sanlitun Village, Beijing, and is also the world’s largest Montblanc. Boutique shop. Zhong Chuhong attended the unveiling ceremony of Montblanc Sanlitun Global Concept Store. While inheriting the magnificent style, Montblanc Sanlitun Concept Store combines traditional craftsmanship and modern interactive technology in a poetic way to build a brand-new experience space for Chinese consumers. Art treasures in history have written the legend of time for Montblanc. At the event, well-known artists Huang Yaoming, Zhong Chuhong, Yang Kun, etc. also came to the scene and personally felt the magic and grace of the interactive experience in the Montblanc Sanlitun Concept Store.
The Montblanc Sanlitun concept store, which was grandly unveiled, is not only China, but also the largest boutique in Montblanc worldwide. A total of four floors of luxury space will be combined with cutting-edge cutting-edge interactive technology and creative design, showing the meticulous craftsmanship and extraordinary taste of Montblanc’s entire line of products, bringing a refreshing luxury shopping experience to Chinese consumers.
Yang Lan attends the unveiling ceremony of the Montblanc Sanlitun Global Concept Store. Huang Yaoming wears the Montblanc Nicholas Kies single-button chronograph (rose gold).
The newly completed Montblanc Sanlitun Concept Store is four stories high and is located in the core area of ​​Sanlitun Village North District, an unprecedented scale. Strolling inside the store, you can feel the spark of surprise brought by creative ideas and modern technology everywhere, making the shopping experience a fun time and space journey.
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The ‘Exploration Timepiece’ device located on the first floor of the Montblanc Sanlitun Concept Store vividly demonstrates the inner workings of the timepiece, showing guests the meticulousness and elegance of the Montblanc True Watch. Moving to the second floor, the ‘Time Writing Great Man Slang Area’ tells visitors about Montblanc’s writing culture in a novel and interesting interactive form. Guests can also leave their ‘signature portraits’ in the Montblanc store and share themselves with the Montblanc Sanlitun Concept Store Exclusive story. The ‘Star Avenue’ laid on the third floor will create an unprecedented superstar experience platform for customers. Guests can take pictures on the red carpet that superstars walked through during the Montblanc event.
Yang Kun attends the unveiling ceremony of Montblanc Sanlitun Global Concept Store
At the event, Mr. James T. Siano, Chairman and President of Montblanc Asia Pacific, said, ‘Montblanc is very honored and hopes that the completion of the Montblanc Sanlitun concept store will bring a refreshing shopping experience to Chinese luxury consumers. Montblanc is committed to investing The determination of the Chinese market is unquestionable, and we are very grateful to the Chinese market for providing such a sustainable development opportunity for the Montblanc brand. In the Montblanc Sanlitun Long concept store, we hope to create a communication platform for interaction with Chinese consumers. Experience, you can learn more about Montblanc’s product story and brand concept. ‘
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The fourth floor of the Montblanc Concept Store will also become an open art space, displaying design boutiques from the history of the Montblanc brand, as well as outstanding works by Chinese artists around the world, and sharing world-leading art masterpieces with Chinese consumers.
The newly completed Montblanc Sanlitun concept store sells and displays a full range of Montblanc products, including the highly acclaimed high-end watch series in recent years, world-renowned writing instrument products, magnificent fine jewelry and high-quality leather goods and accessories. Montblanc enthusiasts can find all the masterpieces they aspire to.